In the Philippines, a Graphic Designer’s entry level salary ranges from P12,000 - P17,000 per month and may even go up to P27,000 per month for those highly-trained and exper
ienced. Overseas such as in the U.S. & Canada, the annual average salary for a graphic designer is $46,398 or $3,866 per month.
Basic Educational Requirement
Most Graphic Designers use a variety of very complex computer programs in their day-to-day work. Adobe Photoshop, Illustrator and PageMaker are just a few of the graphic design programs commonly used. The graphic design artist may choose to use a variety of programs when developing their design. A knowledge of all these computer programs are the requirements to become a Graphic Designer. Many Graphic Designers have taken up course in multimedia.
Cost of Education *
A four year course in multimedia would normally range from P130,000 - P160,000 per year in private universities and about P20,000 to P35,000 in public institutions.
Opportunities for graphic designers exist in advertising agencies, design studios, printing and publishing companies and the packaging industry. Lecturing posts in the universities and institutions is another option that may be considered. Graphic Designers can work independently as freelance artists.
Graphic Designers may be employed in the following industries: Manufacturing; Construction; Wholesale and Retail Trade, Repair of Motor Vehicles, Motorcycles and Personal and Household Goods; Transport, Storage and Communication; Real Estate, Renting and Business Activities; and Other Community, Social and Personal Service Activities.
Prospects for Career Advancement
There are many different types of graphic design. While all visual communicators solve the problem of reaching the target audience by taking an idea (message) and putting it in a visual form, Designers may pursue any of the following specialized areas:
- Brand and Identity design
- Brand Experience
- Informational design
- Promotional and Advertising design
- Publication design
- Type and letter design specialty
However, most of the Graphic Designers’ work as a freelance or per project.
Nature of Work
Graphic Designers develop individualistic and recognizable identities for products, services, organizations or ideas. They attempt to transmit specific messages by means of appropriate visual material. These messages may be aimed at projecting a certain image of an organization, transmitting information or promoting a service or product. They are concerned with advertising, packaging, publishing, magazine layout, corporate identity, etc. They are also involved in the production of film and television advertisements as well as the design of book covers, calendars, labels, wrappers, letterheads and trademarks.
- Meet with clients and clearly understands what they are requesting, what the final project would look like;
- Create and develop new and unique ideas to represent an idea;
- Use various computer programs to generate final projects for client's approval;
- Modifiy, revise and edit projects as required by the client; and
- Stay within timelines and deadlines for completion dates for projects.
Skills and Competencies
- Must be multi-skilled in many technical disciplines of which a strong drawing ability is the most important;
- Artistic talent is a definite asset but is not always essential if the designer has a good eye for the overall picture; and
- Ability to adapt and modernize ideas to keep up with or be ahead of trends.
Physical Attributes and Characteristics
- Must have a thorough knowledge of the market they serve;
- Ability to market goods, services and information and how to influence public opinion through their designs and illustrations;
- Ability to come up with and implement new ideas; and
- Can communicate ideas to employers and clients.
* Based on tuition fee rates for school year 2010-2011.