“ILO is confident that the Philippines will deliver,” proclaimed National Project and Programme Coordinator for SafeYouth@ Work Project in the Philippines Katherine B. Brimon, during her Closing Remarks at the Communications Planning Workshop last 28 February–2 March 2017 at Pontefino Hotels, Batangas City.


With great enthusiasm, the International Labour Organization (ILO) SafeYouth@Work Project in the Philippines gathered representatives from government agencies, employers and workers organizations, trade unions and civic organizations, whose functions provide an opportunity to increase the knowledge and skills on occupational safety and health (OSH) among the youth.


With the working theme, “Building a Generation of Safe and Healthy Workers,” the SafeYouth@Work Project aims to develop OSH conditions of young workers while promoting a culture of prevention in the country. The United States Department of Labor (USDOL) granted the project to the ILO, focused on young workers aged 15-24 years old in the manufacturing, construction and agriculture sectors, which serves as the foundation of ILO’s OSH Global Action for Prevention (OSH GAP) Flagship Programme.


Former Department of Labor and Employment (DOLE) Assistant Secretary Brimon welcomed the participants and provided an introduction to the three (3)-day workshop. On the other hand, Assistant Secretary for Workers Welfare Protection, Human Resource and Financial Services Amuerfina R. Reyes delivered her Keynote message. “Occupational safety and health should be a concern of everyone.


It is a shared responsibility as it is timely and relevant because youth take over majority of workplaces today,” said Asec. Reyes giving emphasis on the importance of OSH campaign The ILO SafeYouth@Work Project Team together with experienced communications consultants, facilitators and experts from the world of Transmedia immersed the participants into an in-depth training and comprehensive set of modules.


The Communications Workshop featured input sessions on Storyline Development for Campaigns by TV5 Director and Scriptwriter for Online Series, Kevin Santos and Content Development, Narrative Writing on Labour Issues by Philippine Daily Inquirer Senior Writer and Reporter, Estrella Torres. Further, Creative Director and Graphic Designer Karl Michael Domingo shared his expertise on the craft of creatives while Digital Marketing Specialist and Analytics Expert, Paolo Capino introduced social media landscape, games and applications analytics and on how the basics of social media work as a distribution channel.


“The SafeYouth@Work Project is currently implemented in Myanmar, Vietnam and the Philippines. The ILO project team has developed a global strategy which can be adapted to each country’s national context. In the case of our country, ILO is confident that the Philippines will deliver,” Program Coordinator Brimon declared with confidence. “Muli, maraming salamat at tuloy-tuloy tayo sa SafeYouth@Work!”


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